An Excellent Report on Consumer Trends for 2010

A retweet again, this report is as good as it comes and a must read for those interested in consumer research  - watch out for (f)luxury, social mingling and tracking and alerting. The former has a bearing on segmentation by personality traits which I had discussed in an earlier post. Social Mingling and Tracking and Alerting are sub-trends of what I like to call "connected selves" - a movement away from fragmentation as we understood it in the post-modern sense. On a more synthetic level, this merged stream of "fragmented" and yet "connected" selves is truly a unique social phenomenon of our times and both exist happily (with connectedness nurturing fragmentation but at a more global level) without a dialectic. Get the report here:

http://trendwatching.com/briefing/

Good night!